SOCIAL MEDIA MARKETING
why SOCIAL MEDIA MARKETING?
Social media marketing helps improve brand loyalty.Engaging with your customers and leads on social media helps you build stronger customer relationships.This can set you apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers.
Beginning with research and development allows us to understand your brand, your audience, and your goals. We are able to use the strategy to measure each step and analyze what tactics are working through the process. Your company will understand how every installment is calculated and why our team chose to do it. Ultimately, our objective is to establish a strategy that leads to increasing your bottom line.
With a clear understanding of your business, prospects, voice, messaging, branding, and goals, we are able to create a unique social package for your company. The social media package lays the groundwork for the next step: execution. Our work is unique, relevant, and tailored to your brand identity. In some cases we execute extensive strategies including focus groups, on-site research & more.
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SERVICES WE PROVIDE
1. STRATEGY PLANNING
Having a solid strategy for social media is vital for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons for choosing a particular network.
2. CREATE ENGAGING CONTENT
With social media, the consumer is in control of what they see and what they ignore. Unless you’ve built trust with your audience, you’re going to have a hard time getting them to pay attention to your brand. If you want to build trust with your audience you need to provide content that is honest, interesting and of value to them.
We offer to write blog posts that enrich our client’s customers’ and prospects lives through lifestyle tips or humor, rather than a direct sales pitch.
3. CONTENT PUBLISHING
Helping clients to schedule their content can incredibly useful service to them. It can be difficult for many small businesses to find time to post their content, especially across multiple channels. Getting the right time to post can be difficult and might be harder when dealing with an international audience. It’s not the hardest job, but scheduling content really makes things easier for our clients.
We plan content strategies for brands ensures that our clients have a plan set out and a good idea of what’s going to work for them.
4. TRACK AND MEASURE SUCCESS
We measure success so we can create detailed reports to send back to our clients. Once we’ve collected enough data, we send that to our client recommend for areas they can improve in or notify them of their successes.
5. EDUCATION AND CONSULTING
Social media can still be new for many business owners. Although they might use it in their personal life, it’s a very different thing to using it for marketing purposes. As an independent consultant or agency, we offer services that can guide our clients in the complicated world of social media marketing.
Our services include educating our clients on how to conduct themselves on social media. Many people need to learn the appropriate language to use when talking to their audience as a brand on different networks.
benefits of social media
Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics .Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting and posting statuses on social media, it personifies a brand.
Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.
Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles, you can see customers’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry.