Our mission is simple: to work collaboratively with our clients to create fresh, powerful and effective brands.
We breathe life into your company story, developing branding that advances your message and forms a distinct image. While each phase moves your brand somewhere new and exciting, we continuously infuse direction from what we’ve learned about where the brand has come from, where you’d like the brand to go and how the new brand image will impact consumer behavior. At Midinnigs, we’ll help you take the first step or conquer the latest hurdle.
- Brand Strategy
- Brand Style Guide
- Brand Architecture
- Logo & Identity
- Voice & Tone
- Launch Strategy
- Messaging & Positioning
- Naming & Taglines
Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.
Market research isn’t on the menu for every project. But when budget and time permits, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.
A new brand identity will thrive externally only if it is first adopted internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets and our partnership doesn’t end there.
We create brand touch points that tear through the clutter
We’re a full-service design firm. The work that we do for our clients monopolizes mind share, builds brand loyalty, and drives revenue.We are, in essence, a room full of individuals who are uniquely and perhaps frighteningly obsessed with great design. So whether it’s a small package design for a local beverage company, or a global marketing campaign for a giant biotech, we bring the same degree of passion, strategy, and creative ingenuity to every project.
And we’re not afraid of commitment. We seek long-term relationships with visionary clients who share our passion for extraordinary design, and recognize the incalculable value of a compelling brand experience, delivered on a daily basis.
…and much more
why brand devlopment
Brand development creates a perception in the market. Developing a great brand is one of the ways to raise awareness for the brand.
If you create a brand that is distinct from others, it will make you noticeable and will ensure you last longer in the memories of potential customers.
The resources and effort you put into building your brand will determine how much value your customers will attach to it.
A business or person that leaves their branding to chance either does not know how important their brand is or do not place a great value on it. If you don’t place a great value on your own brand, the customer will not.
Proper branding not only attracts customers to your product or service, it raises the value of your product or service.
Your brand creates an expectation. There is something a customer expects when they pick up your product or use your service. They can only know what to expect from the image you constantly put in front of them.
It is all expectations based on brands’ promises.
Building trust is one of the greatest advantages of brand development. Big brands in the world, such as Apple, Nike and so on have built their brands over the years. It is the reason why people will queue to buy the new iPhone; they know what they are going to get.
When your brand has a message that it has preached and lived up to for some time, people trust you to deliver.
Brand development involves continuously making a promise and fulfilling that promise. You continue to do this to the point where customers know what to expect from you. When this happens, you have earned their trust.
Builds Customer Loyalty
When customers can trust your brand, they will stay loyal to you.
To build a loyal customer base, your business has to be known to exceed customer expectations.When you do this with great success, you gain customers who will spend more to buy what you sell.
Sets the Tone for Company Culture
It does not matter how much you spend on marketing and advertising your product, your business can still be made or marred by your staff. The people who work for you have a lot to do with how your brand is perceived.
If you sell your brand as a fun brand with strong customer service, it is up to your people to deliver on that promise.
The culture of your business influences your brand and your brand influences your culture. If your brand is known to be emphatic on healthy eating and fitness, your employees, in keeping with the brand will always present a fit and healthy outlook.