Hospitality Sales Funnel Framework
Goal: Turn Content into Consistent Bookings
Layer 1: Brand Storytelling (Top of Funnel – Awareness)
Make the property *mean something* emotionally.
– What we do:
- Define the vibe: luxury, romantic, nature, cultural, family-friendly
- Align design, captions, reels around that feeling
- Build trust with BTS, real guest stories, testimonials
– Content Types:
- Instagram Reels (vibe + storytelling)
- Grid posts with emotional CTAs
- Stories showing authentic moments
- Influencer collabs (not forced, but emotional)
Layer 2: Sales Funnel Mapping (Middle of Funnel – Consideration)
Take the user from “this looks nice” to “should I book this?”
– What we do:
- Identify each content’s funnel stage (Awareness / Interest / Desire / Action)
- Create soft CTAs to guide guests forward
- Highlight differentiators: private pool, all-inclusive, pet-friendly, seasonal offers
– Content Types:
- Before-after transformations
- Swipe-through USPs
- Testimonials + reviews
- FAQs in Stories
- Clear “Link in bio” or “Tap to know more”
Layer 3: Conversion Flow (Bottom of Funnel – Action)
Make sure nothing breaks when the user is *ready to book.*
– What we do:
- Optimize DM responses (scripts/templates)
- Integrate WhatsApp / chatbot with preloaded FAQs
- Shorten inquiry-to-booking journey
- Send timely nudges/reminders
- Set up performance tracking
– Tools & Tactics:
- Auto-DMs on reels
- WhatsApp templates
- Booking links with UTM tracking
- Website heatmaps
- Lead nurturing via follow-ups
Result
- No more “viral but empty” results.
- You get a repeatable system that brings predictable bookings.